Dr. Norman's Management Memes

All issues / The Compensation series

No. 7 ·

Incentives Are Powerful and Dangerous

Quote card: Incentives Are Powerful and Dangerous

An incentive rewards exactly what you measure. Choose the metric like it is the whole strategy, because to your people, it is.

From Compensation: Rewarding and Retaining Talent (California Edition), Chapter 7 · Incentive Pay and Performance Management. See the book →

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